Selected Work

Have you felt the nagging guilt of leaving holiday decorations up too long? In this campaign I wrote and directed, that guilt is personified by a brash Dickensian ghost,  who haunts our hero couple until they take their out of season décor to CubeSmart.

In order to grow following on Instagram, we built a giveaway centered around luxury holiday hosting items that many folks may not have the room for in their kitchen. We created entry posts as well as supplemental entertainment to show new followers CubeSmart has a fun social story to tell. This campaign grew followers by 168%. 

As a Chester County native, it was extra exciting to put this spot together capturing the botanical beauty of the garden's spring bloom event. Great locations like this always makes the content pop.

Phantom Chef's chromatic cookware shines in this promo spot for the brand's sautee pan. Overhead photography and anything food related are two personal keys to my creative heart.